Fewer options is better than...
The researchers say other studies show that when we start with fewer options
we don’t tend to ruminate on other choices, or even compare options. We simply
like what we get.
When people have no choice, life is almost
unbearable. As the number of available choices increases, as it has in our
consumer culture, the autonomy, control, and liberation this variety brings are
powerful and positive. But as the number of choices keeps growing, negative
aspects of having a multitude of options begin to appear. As the number of
choices grows further, the negatives escalate until we become overloaded. At
this point, choice no longer liberates, but debilitates. It might even be said
to tyrannize.
BARRY SCHWARTZ, The Paradox of
Choice
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