Information is worthless unless...

Wednesday, June 05, 2013 Francisco Carneiro 0 Comments


If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent.

Agents and brokers of any kind, in fact. Anyone who thrives when people are in the dark is in ever more danger of working in the bright light of transparent information.

Seth Godin


I think in this era of globalization, internet, etc... we have access to plenty of info/noise. The value of information has been going down. It's free. However the value of what to do with the information and how to transform the noise in rules to help navigate is going up. It pays to know something, not the data but what to do with it. 


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