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av({"version":"1.0","encoding":"UTF-8","entry":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$blogger":"http://schemas.google.com/blogger/2008","xmlns$georss":"http://www.georss.org/georss","xmlns$gd":"http://schemas.google.com/g/2005","xmlns$thr":"http://purl.org/syndication/thread/1.0","id":{"$t":"tag:blogger.com,1999:blog-1255205710242367002.post-5147912589745729632"},"published":{"$t":"2012-09-27T07:53:00.001-07:00"},"updated":{"$t":"2012-09-27T07:53:11.383-07:00"},"title":{"type":"text","$t":"Don't be incremental, make a big change"},"content":{"type":"html","$t":"\u003Cbr \/\u003E\u003Cdiv class=\"entry-body\"\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003ETime to pay attention to the \u003Ca href=\"http:\/\/simple.wikipedia.org\/wiki\/Weber-Fechner_law\" target=\"_self\"\u003EWeber-Fechner\u003C\/a\u003E Law.\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EIt's easier to tell the difference between two bags of flour that are three  ounces apart in weight when one weighs a pound, than it is to tell the  difference between two bags that are three ounces apart when one weighs twenty  pounds.\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EIt's easier to tell the difference between two flashlights that are 6 lumens  apart when one is just 2 lumens bright than it is to tell them apart when one is  200 lumens.\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EThe more stimulus you're getting (light, sound, pressure, delight, sadness)  the less easily you can notice a small change. That seems obvious, but it's  worth saying.\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EIf you're entering a market filled with loudness, it's harder to be noticed,  even if the incremental benefit you offer seems large to you. If you're trying  to delight existing customers, the more delighted they already are, the more new  delight you need to offer to turn heads.\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EOne more reason to seek out those that are both interested and  underserved.\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003E\u003Cbr \/\u003E\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003ESeth Godin\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003E\u003Cbr \/\u003E\u003C\/span\u003E\u003C\/div\u003E\u003Cdiv style=\"text-align: justify;\"\u003E\u003Cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003EPS When you\u0026nbsp;create\u0026nbsp;something different everybody notices. When you want to\u0026nbsp;change\/improve\u0026nbsp;something it's better to be a big change, incremental moves nobody notices.\u003C\/span\u003E\u003C\/div\u003E\u003C\/div\u003E"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http:\/\/thoughtmeme.blogspot.com\/feeds\/5147912589745729632\/comments\/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http:\/\/thoughtmeme.blogspot.com\/2012\/09\/dont-be-incremental-make-big-change.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/1255205710242367002\/posts\/default\/5147912589745729632"},{"rel":"self","type":"application/atom+xml","href":"http:\/\/www.blogger.com\/feeds\/1255205710242367002\/posts\/default\/5147912589745729632"},{"rel":"alternate","type":"text/html","href":"http:\/\/thoughtmeme.blogspot.com\/2012\/09\/dont-be-incremental-make-big-change.html","title":"Don't be incremental, make a big change"}],"author":[{"name":{"$t":"Unknown"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"16","height":"16","src":"https:\/\/img1.blogblog.com\/img\/b16-rounded.gif"}}],"thr$total":{"$t":"0"}}});