1 Big Idea

All the tools in the world are meaningless without an essential idea

 George Lois, Mad Man

Many organizations don't have an essential idea they just try to execute well whatever they are doing. Some do best practices which is to copy the leader in the field. But the big successful organizations have 1 Big Idea. I think Amazon has one idea, it's not convenience, it's not we have everything, it's not the price, i think the big idea is: They gave perfect information about what you are about to buy. They have comments from previous buyers and they sometimes say what people that bought  that item also bought. That makes the possibility of a big mistake much smaller. That is one Big Idea that no retailer can offer. That is a big Idea that it's difficult to copy, because they have thousands of comments for each item. A New entrant can not copy them. I think for items that don't have sizes (Clothes or Shoes) Amazon is going to kill everyone.
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Success


From Science is Awesome site






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Could this be true?

Very slow moving indicator but shows that we are not overlly bulish on stock's.
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To know what to do with the info is the business

The technological revolution under way now is not driven by energy, however. It is driven by information. A Boeing 747 or an iPhone is made mostly out of fairly common materials that are worth, at most, just a few dollars a pound. Yet the finished product sells for thousands of dollars per pound. Most of the value is in the information content. That is where the jobs and the livelihoods are going.

Ricardo Haussman

http://www.scientificamerican.com/article.cfm?id=information-driving-new-revolution-manufacturing


The value is not about getting information, is what to do with the info. Information is almost free. To know what to do with the info is extremely valuable!
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Systematic vs Discretionary

The nice thing about systematic is, if it's done right, the intellectual property in the firm just keeps growing. If you are a fund with discretionary investment strategy and you've got a guy, who through some miracle or another can predict the market, and he leaves, then that's that. That IP is no longer in the firm.

Erich Schlaikjer Ex GS Quantitative Inv.Strategies Group. 

I think to be able to program code is a key skill now and in the future, automation will win vs case by case in almost every case. The companies who automate are winning everyhere. There is room to the personal touch but in almost everything to automate is the awy.

That is the reasons why jobs are desapeering slowly.

However, some non automated/systematic companies can also do well if they have a way of doing things and stick to it. Of course this is also a syestematic in nature.
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No one is dumb ?

Many people think of the brain as a mystery. We don’t often think about what intelligence is
or how it works. And when you do think about what intelligence is, you might think that a
person is born either smart, average, or dumb—either a “math person” or not—and stays that
way for life.
But new research shows that the brain is more like a muscle— it changes and gets stronger when you use it. Scientists have been able to show just how the brain grows and gets stronger
when you learn.
Everyone knows that when you lift weights, your muscles get bigger and you get stronger. A person who can’t lift 20 pounds when they start exercising can get strong enough to lift 100
pounds after working out for a long time. That’s because muscles become larger and stronger with exercise. And when you stop exercising, the muscles shrink and you get weaker. That’s why people say “Use it or lose it!”
But most people don’t know that when they practice and learn new things, parts of their brain
change and get larger, a lot like the muscles do. This is true even for adults. So it’s not true
that some people are stuck being “not smart” or “not math people.” You can improve your
abilities a lot, as long as you practice and use good strategies.


Well nothing new here , it's like in the bike. You can have the Genes to do it but if you are not trainned you bonk. If you work you inprove from one year to the next.
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You have to be able to tell clients when they don't know shit



You have to be able to tell clients when they don't know shit," says Lois. "Clients don't know how to judge good work. The minute a client forces you into doing bad work--that's it--you're mediocre. You just gave up the chance to be a great designer.

 Mad Man, George Lois
I don't agree with him because except for Meteo or exact sciences the value of an expert not much bigger than the client. In Medical situations, Stock market, marketing or the economy the experts are in the same boat has the client. So what are experts for? They can avoid really big mystakes, they guarantee that the client is not far from the average.
Most of the time experts don't know shit. This is the reality. Better to listened to your clients and think together.


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