All happy companies are different

Be a specialist that gives you focus and clients respect that, when you say I don't do this and that that is very powerful .....

 “Your brand’s power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.”

— Al Ries

Tolstoy opens Anna Karenina by observing: “All happy families are alike; each unhappy family is unhappy in his own way” Business is the opposite. All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition”

“All failed companies are the same: they failed to escape competition.”

— Peter Thiel

“Good things happen when you narrow your focus.”

— Al Ries

 “If you can build a powerful brand, you will have a powerful marketing program. If you CAN’T then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.”

— Al Ries