Marketing
Marketing is too important to be left to the marketing department.David Packard
PS The best product is the product prospects think is the best. Who can make the prospect love your offer? The engineer? I don't think so, next day someone will copy your new feature. But the marketing person can create a brand, an identity and that is difficult to rob from you. A good sales guy is also a plus. Is short Sucess = Good marketing/Brand, ok sales person and a solid product.
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