Nothing is Nothing
Not everybody believes in this and are in business with nothing to offer! Some companies have an average product, with average marketing and average service. When there is excess demand even these people can survive. On Valentine's day every restaurant even the lousy ones are fully booked! Why? because on Valentine's day there is clearly excess demand for seats.
However in all the world there is excess supply of almost everything. So you have to have something to be able to survive. You have to have a difference, you have to know something, to claim some benefit difficult to copy, etc....
Nothing is Nothing.
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