Is this a trend?
I took this graph from the excellent site Quartz.com. This illustrates one of the biggest trends i see. People in emerging markets want to buy i-phones & BMW's. When they have money they want to buy the best in the world and the best is in America & some Europe. Of course no trend is so clear that is always in place but slowly year in year out the winners of Globalization & Internet/Information are the best and the biggest. Of course EM stocks are cheap but slowly we are seeing what already happens in music. There are many people in India that love Madonna, Lady Gaga or Bon Jovi the first 3 of the Forbes list. But i don't see many Americans buying the best India music or the best Chinese music. That is why there are only Americans & Europeans in the top of the rankings in music.In Soccer/Football i see the same trend many people from EM love United & Real Madrid or Barcelona. But despite Brazil having the best players in the world Brazilian football is mostly local and i have problems finding information about their competition.
Why do DM developed markets can sell in EM, because they have a brand.
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