One business with a good future
I have read this article in the NYT, Why are Americans so fascinated with extreme Fitness?
Fitness culture couldn’t have changed more significantly since the late ’60s. Back then, residents of my small Southern hometown would spot my father, an early jogger, and yell out of their car windows, “Keep running, hippie!” These days there aren’t that many joggers in my Los Angeles neighborhood, but every other block there’s another fitness center offering boot-camp classes or Brazilian jiujitsu, with people inside punching, kicking and yelling at one another like drill sergeants. Jim Fixx’s freewheeling running disciples have been replaced by packs of would-be Navy SEALs, sprinting up sandy hillsides with backpacks full of rocks strapped to their shoulders.
http://www.nytimes.com/2014/10/19/magazine/why-are-americans-so-fascinated-with-extreme-fitness.html?_r=0
Every cycling competition that i attend have more & more people, in some races they have a draw to sort the people who can participate from the thousands.
This is the stock price of NIKE since 2008. Business should be good!
People engage in extreme competition like the Transportugal, a 1,100 km off road race across Portugal in 9 days that i completed for the 4th time. In order to finish you have to prepare hard for 1 year, be really skinny and suffer big time.
People engage in Iron Man's and other extreme competitions? Why?
I guess people are a bit bored and many have very little to do. There are no jobs to everyone and many that have jobs are doing little. Automation & excess capacity make people a bit idle.
That is the reason people pay to be busy. That could be the business of the future to keep people occupied and happy. I am not saying it's a good business to everyone because there are very few barriers to entry but you can make a living.
One link about the current state of the world:
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