2 possible ways to riches
coffee, it turns out, cannot adapt to heat or fend off disease, because it lacks crucial genetic diversity.Although the selection of coffees on tap in your local cafe may read loke a guidebook to exotic travel destinations-an acidic brew from Aceh, Indonesia, a velvety roast from Vietnam, a mellow cup from Madagascar- all that variety hides a surprising fact: cultivated coffee is incredibly homogeneous. In fact, 70% of it comes from a single species, Coffey Arabica....................
it is an "Orphan Crop", largely abandoned by modern research. There is no Monsanto of coffee, no agribusiness behemoth that stands to make a fortune selling patented seeds. The orphan status allows small farmers in poor countries to make a decent living growing coffee for export. But it also means there has been little investment in science, leaving the crop highly vulnerable to whatever nature throws its way.......
From Hillary Rosner at Scientific American October 2014
Of course Coffee is not going to end, if there is a market demand the supply will come. What is going to happen? Science & Technology are going to win. Reseach pays and the small farmers from poor countries are going to lose again. They will have to pay big time for the seeds or die. Now there is no Monsanto but it will exist in no time.
Only Reseach & Study bring measurable advantages in the marketplace. Those that don't invest in R&D will have big problems sooner or later. Ahhhh to have a brand is even better than R&D.
All this is very depressing for Emerging markets & countries that don't invest in R&D or marketing.
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