Sorry, Sin is a Good Business !
The fact that many investors don't touch Tobacco, Defense, beverage & Gaming makes this industries cheaper and as a consequence the return on investing in them is much bigger than in the normal market.
My take is that when your client is addicted you can charge more and that is the main reason for the big return these industries show.
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In Portugal we have a saying that fits perfectly "O mal de uns é o bem dos outros!"
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