Cambridge Analytica scandal for dummies
I was trying to figure out what is the scandal? No one can explain to me.... people just speak about manipulation and some other buzzwords.i guess for a political campaign to send emails trying to influence your vote it's what they do. President Obama apparently used the internet with great efficacy.
So this is the scandal from A to Z
In June 2014, a researcher named Aleksandr Kogan developed a personality-quiz app for Facebook. It was heavily influenced by a similar personality-quiz app made by the Psychometrics Centre, a Cambridge University laboratory where Kogan worked. About 270,000 people installed Kogan’s app on their Facebook account. But as with any Facebook developer at the time, Kogan could access data about those users or their friends. And when Kogan’s app asked for that data, it saved that information into a private database instead of immediately deleting it. Kogan provided that private database, containing information about 50 million Facebook users, to the voter-profiling company Cambridge Analytica. Cambridge Analytica used it to make 30 million “psychographic” profiles about voters.
So this Guy Alexander Kogan developed an app with a quiz and when you dowloaded it to your Facebook it stole your messages, photos and of all your friends. Smart guy!
Fault 1- Facebook should not let this to happen but Facebook contests
“No systems were infiltrated, no passwords or information were stolen or hacked,” tweeted one Facebook executive. For its part, Facebook says it learned about Kogan’s private database in 2015, when it removed his app and demanded that he and any of his partners delete the data.
Then Kogan sold this database to Cambridge Analytica and they profiled 30 million users of the 50 million data set's. This guy loves fishing, this one is a cyclist, this one......
Then they emailed people knowing a bit about them. I guess the idea must be
if you know that person A thinks 1,2, and 3 you send an email saying if you think 1, 2 and 3 please vote for TRUMP don't hesitate
for person B that thinks 4,5, and 6 you send a different version.
is that it? I thought there was something criminal here but that was not the case.
Conclusion for me
To me Facebook is a wonderful tool to keep up with your friends
Facebook will change some things and this situation will never happen again
different breach of data will happen but not this one
if you don't want your pics all over the place don't publish anything
Advice
when someone approaches you and they know a bit about you be careful!
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