What the wise do in the beginning

I believe to buy the winners the ones everybody knows are the nº1 also works. Buffet bought Apple in 2015 . It's working. however if you buy the nº1 in a cyclical business it's another story

 "You get paid for being right first, and to be first, you can’t wait for consensus."

@naval

“What the wise do in the beginning, fools do in the end.” Warren Buffet