In 2009, during the peak of The Great Recession, Warren Buffett was driving through downtown Omaha, Neb., with a CEO friend, who took note of their bleak surroundings: Empty streets, shuttered shops, a future with seemingly little hope.
“Warren, how are we ever going to pull out of this?”, the friend asked. “This country is never going to be the same.”
Buffett paused, then posed a question.
“Do you know what the best-selling candy bar was in 1962?”
When the friend said he wasn’t sure, Buffett told him it was Snickers. Then, he told him what the best-selling candy bar was now: Snickers.
Chains of habit are too light to be felt until they are too heavy to be broken.
Warren Buffett
Repetition of the same thought or physical action develops into a habit which, repeated frequently enough, becomes an automatic reflex.
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