You will go far with a single idea expressed clearly

 

The most common form of human stupidity is forgetting what one is trying to achieve. Keep your goals in sight.

 

 

 

“You will never reach your destination if you stop and throw stones at every dog that barks”

 

Winston Churchill

 

 

I attribute much of my success in New York to my ability to understand and avoid unnecessary distractions.

 

Derek Jeter

 

 

 

All the tools in the world are meaningless without an essential idea

George Lois, Mad Man

 

 

Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.

 

Swami Vivekananda

 

I don't know if you can live on one idea, but I know that you cannot drift too much. One thing I have felt is that when you say you only do one thing (specialist/FOCUS) people will consider whatever you say more seriously.

 

A few ideas from Steve Jobs I found in this book:

 

1.  You will go far with a single idea expressed clearly.

 

2.  When advertising your product pick one feature to focus on.

 

3.  Customers see more choice as more confusion. Steve believed in doing the work for the customer.