Only the nº1 makes real money
If there is no growth the only guy who makes money is the nº1
The strategy of Burger King is to cut costs & cut costs but that goes only so far.... they need to Buy Tim Horton's and squeeze the costs of them.
If the PE of the market is 20 if they cut 1 b of costs they will increase the value of the company by 20 b!! That is their plan, no better products, no better brand, nothing just to cut costs.
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