The Key to sucess
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I tend to agree with the first part of the cartoon. You don't have to be the best if you know how to recognize ability! That is the most important quality of a leader, hire the best and the smartest.
Why is important/key to have smart people on board? In my view in our world supply is bigger than demand in most businesses. you need smart people to figure out 4 things:
a)Ways to produce whatever you do cheaper than the competition
b)marketing/positioning/branding are much more important than the product/stuff
c)If you are not the nº1 in your industry you have a big problem
d)It's much smarter to be different (different from competitors) than to be better (similar to competitors but a bit better)
if you believe in
a)best practices/copying the leader
b)advertise you are the cheapest price in town
c)saying that you product is good in everything vs the best in one feature
it's because you don't have smart people working for you.
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