1 Big Idea
All the tools in the world are meaningless without an essential ideaGeorge Lois, Mad Man
Many organizations don't have an essential idea they just try to execute well whatever they are doing. Some do best practices which is to copy the leader in the field. But the big successful organizations have 1 Big Idea. I think Amazon has one idea, it's not convenience, it's not we have everything, it's not the price, i think the big idea is: They gave perfect information about what you are about to buy. They have comments from previous buyers and they sometimes say what people that bought that item also bought. That makes the possibility of a big mistake much smaller. That is one Big Idea that no retailer can offer. That is a big Idea that it's difficult to copy, because they have thousands of comments for each item. A New entrant can not copy them. I think for items that don't have sizes (Clothes or Shoes) Amazon is going to kill everyone.
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