You have to be able to tell clients when they don't know shit
You have to be able to tell clients when they don't know shit," says Lois. "Clients don't know how to judge good work. The minute a client forces you into doing bad work--that's it--you're mediocre. You just gave up the chance to be a great designer.
Mad Man, George Lois
I don't agree with him because except for Meteo or exact sciences the value of an expert not much bigger than the client. In Medical situations, Stock market, marketing or the economy the experts are in the same boat has the client. So what are experts for? They can avoid really big mystakes, they guarantee that the client is not far from the average.
Most of the time experts don't know shit. This is the reality. Better to listened to your clients and think together.
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