Do't be a me-too
Thou shalt not commit the "me-too' mistakeMany people believe that the basic issue in marketing is convincing the prospective client that they have a better product or service. They say, "We might not be first, but we're going to be better." That may be true, but if you're late into a market space and have to do battle with large, well-established competitors, then me too just won't cut it.
Regardless of a product's objective quality, people perceive the first brand to enter their mind as superior. Marketing is a battle of perceptions, not products. When you're a me-too, you're a second-class citizen.
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