Perception is reality
You must accept customer perceptions as their reality, and focus your marketing accordingly. The customer defines who is the leader in each category.
You can’t change customers’ perceptions once they have been formed with your “so-called truth” about who has the best quality product.
You don’t win with a better product, you win with better perception (positioning)
You can’t change customers’ perceptions once they have been formed with your “so-called truth” about who has the best quality product.
You don’t win with a better product, you win with better perception (positioning)
From the Book Marketing Warfare, Al Ries & Jack Trout
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