Marketing first
Most of our competitors were manufacturing-oriented, generations of fine pickle makers and proud of it. We came in exactly the opposite, as marketers who manufactured (in order) to have something to sell.
Robert Vlasic
Vlasic Pickles is
an American brand of pickles currently owned by Pinnacle Foods. Since its
introduction in 1942, it has become one of the most popular pickle brands in the
United States.
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