Just execution = Unemployment
Here’s the concept, as explained to me by Briggo CEO Kevin Nater: “There’s this unbelievably beautiful supply chain for coffee,” he says, from the way the beans are painstakingly cultivated and harvested in countries like Honduras to the way they’re packed and shipped and roasted to perfection—“and then, at the last step, when you’ve spent all this time and money trying to make the perfect product, there’s a person brewing the coffee. And that has the potential to really just kill the customer experience. So why not automate it?”................................................................The Briggo machine may never be able to replicate the full, sit-down, Central Perk experience, but then again that’s not what every Starbucks customer is looking for. Starbucks is so successful because it dominates the market for two types of customers: those who want a place to sit down and chat with friends or get some work done, and those who just want a quick, reliable caffeine jolt on their way to work. It’s the latter market that might ultimately be better-served by a Briggo, or something like it. And that’s a very, very big market.
Slowly but surely all the jobs that are just execution are going to be replaced with machines. If you are not nice, talk to your customer, etc... you can be replaced. Be nice, be very nice or unemployed.
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