There are tremendous benefits to being the best in any particular area
“With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top.”
— Seth Godin
From Fs Blog
There are tremendous benefits to being the best in any particular area. Top performers might be only slightly more skilled than the people one level below them, yet they receive an exponential payoff. A small difference in relative performance—an athlete who can run 100 meters a few microseconds faster, a leader who can make better decisions, an opera singer who can go a little higher—can mean the difference between a lucrative career and relative obscurity. The people at the tops of their fields get it all. They are the winners in that particular market. And once someone is regarded as the best, they tend to retain that status. It takes a monumental effort for a newcomer to rise to such a position. Every day new people do make it to the top, but it’s a lot easier to stay there than to get there.
I could not agree more, when you are a prospect if you know someone is the biggest you know there is no risk. If so many people buy there it must be ok. That is also why my wife wants to go to a crowded restaurant and not to a empty one. If you are number one you should let everybody know that. people don't want to take risks.
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