We naturally assume that something that only does one thing is better
We naturally assume that something that only does one thing is better than something that claims to do many things
Rory Sutherland
Adam Smith pointed out that there were three things that make us more prosperous, in a general sort of way: freedom to pursue our own self-interest; specialization, which he called division of labor; and freedom of trade.
“Focusing is about saying No.” ― Steve Jobs
From David Senra ....
A few ideas from Steve Jobs I found in this book:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
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