Today’s “best practices” lead to dead ends
One of the best books ever is the Zero to One from Pieter Thiel (I met him twice once in San Francisco and once in Lausanne) one of the ideas is that there are two ways to get better, Globalization, see what works elsewhere and copy, this is the Mckinsey way. It works up to a point. It's safer than doing nothing. The second is to create a new path, if it works the benefits can be huge.
we know from school that copying is not a great strategy, in business it's not so bad but you will never be a great company just copying.
From Natalie Blog:
The core lesson is that the best and most disruptive companies go “from zero to one,” from non-existence to existence, from no solution to solution, from nothing expected to something expected. Most companies, though, go from 1 to 1.1, or 1.1 to 1.11, they don’t make a huge disruptive change. To have a lasting impact, you must find a zero and create a new paradigm.
“Today’s “best practices” lead to dead ends; the best paths are new and untried.”
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