it is the markets that drive news
Price is news and the rest is noise. News (noise) is a lagging indicator.
When the news is out it's too late, that is why people say buy the rumor & sell the news.
Some insiders move the price first and then when the news is out the latecomers do the final jump.
when does make sense to buy the news?
when there is a surprise, when the price moves a lot on the news, typically it lasts a bit longer. If it moves a lot it's because no one was expecting it.
News does not drive markets or prices; it is the markets that drive news
"To be completely cured of newspapers, spend a year reading the previous week's newspapers." - Nassim Nicholas Taleb
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