Just do it ...... but not in GOLF

Thursday, September 01, 2016 Francisco Carneiro 0 Comments

Nike exits GOLF

From Bloomberg

Nike Inc.’s decision to stop selling golf equipment and a possible bankruptcy filing by the Golfsmith retail chain are raising concerns that the declining popularity of the sport is taking a toll on the companies that thrive on it.
Millennials, the key to the sport’s future, are shunning the expensive and time-consuming game in favor of more instantly gratifying pursuits like Pokemon Go and Netflix binges. 

I don't know much about GOLF and i might say some stupid arguments I will give it a try (sorry to the GOLF lovers that are many for sure)

My view is that GOLF is losing popularity for 3 reasons

1. These days there is a bifurcation in the labor market, people who work work like crazy and many people don't have almost nothing to do. The ones that work a lot don't have time for a 5 hour round of GOLF and the ones that don't have a job don't have the money.

2. Many people are struggling and you have to pay each time you want to play vs running or biking.

3.I don't know if this is a stupid reason but when i want to to some mountain-bike i just put my shoes & bike gear and exit for the mountains without having to book anything. Most of the times i find some friends riding and we ride together for 2 or 3 hours. In Golf i guess you have to get a partner and book a exit time. too time consuming.



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